Joseph ShavitFeb 28, 2022People pay more attention to ads when they feature dogs and catsResearchers conclude that adding dogs or cats to promotional ads makes people more eager to pursue a goal or product.
Joseph ShavitJan 18, 2022Celebrities vs influencers: New research determines a winnerNew research looks at who we trust more for product marketing: celebrities or beauty influencers.
Joseph ShavitJul 9, 2021Giant 3D cat comes to life in amazing Tokyo display A new mega-size LED screen has popped in tokyo’s shinjuku area installed at the east exit of the shinkuku metro station.
Joseph ShavitJun 23, 2021You might not be falling for Clickbait as much as you think - according to a new studyClickbait headlines might not lure readers as much as previously thought and may actually confuse AI.
Joseph ShavitApr 22, 2021Researchers show how 'theory of mind' influences advertising skepticismNew study parses out when customers may feel undue persuasion and reduce their willingness to purchase a product