Researchers conclude that adding dogs or cats to promotional ads makes people more eager to pursue a goal or product.

New research looks at who we trust more for product marketing: celebrities or beauty influencers.

A new mega-size LED screen has popped in tokyo’s shinjuku area installed at the east exit of the shinkuku metro station.

Clickbait headlines might not lure readers as much as previously thought and may actually confuse AI.

New study parses out when customers may feel undue persuasion and reduce their willingness to purchase a product